With the rapid development of the national economy, the income of Chinese residents has been continuously improved, and the dietary structure of residents has also been constantly improved. Residents'dietary consumption has changed from the original way to relieve food and clothing to a more scientific direction of nutrition, and the increase of milk consumption is an important part of the optimization and upgrading of dietary structure. According to the 2016 Dietary Guidelines for Chinese Residents, adults consume 300 g of milk and dairy products per day, while urban and rural residents consume only 38 g and 15 g of milk and dairy products in 2014, respectively. It can be predicted that there will still be a lot of room for growth in dairy consumption in China in the future.


I. Analysis of the Current Situation of Dairy Industry in China


With the strict restrictions on market access of dairy processing industry and the rectification of existing dairy processing enterprises, the market concentration of dairy industry in China has increased, and market share has begun to shift to large enterprises with high brand awareness, strong strength and significant scale benefits. In particular, some large-scale dairy enterprises have expanded their scale and strengthened their control over milk sources and marketing channels through asset reorganization, mergers and acquisitions. In the future, this trend will be more obvious: the national market share will be highly concentrated on the national first-line brands, and the regional market share will be highly concentrated on the regional strong brands. In addition, SMEs without competitive advantages in terms of products and channels are facing the fate of being eliminated.



In 2017, 611 enterprises entered the statistical range, 16 fewer than 2016. At the end of 2016, 627 dairy processing enterprises (annual sales of more than 20 million yuan) in China were reduced by more than 100 compared with 2008. The top 15 dairy processing enterprises had sales of 179.4 billion yuan, accounting for 53.9% of the total national sales.



The Quantity Trend of Dairy Products Enterprises above Scale in China from 2012 to 2017



Source: Open data collation


Relevant reports: China Dairy Market Analysis and Forecast and Investment Prospect Report 2018-2024 published by Zhiyan Consulting Network


Dairy industry is an important industry for people's livelihood. Dairy processing belongs to animal husbandry processing industry and is an industry encouraged by the state. With the development of national economy and the improvement of people's living standards, more and more consumers take dairy products as a nutrient in their daily life. Therefore, the total income of dairy industry is also increasing, and the proportion of dairy industry in the national economy is increasing. In 2017, 611 enterprises entered the statistical range, 110 of which lost, accounting for 18.00%. In 2017, the national dairy processing industry sales revenue was 359.041 billion yuan, an increase of 6.77%, and the total profit was 24.487 billion yuan, a decrease of 3.27%. Over the past six years, the main business income of Enterprises above the scale of dairy industry in China has increased from 246.993 billion yuan to 359.041 billion yuan, an increase of 45.36%, with an average compound annual growth rate of 7.77%.